Elon Musk, the owner of Twitter, officially changed the company’s renowned bird logo to “X” on Monday as part of a comprehensive rebranding announcement he made on the social media network over the weekend.
Musk, who purchased the platform for $44 billion late last year, wrote in a post on Sunday that the firm would soon “bid adieu to the twitter brand and, gradually, all the birds.
Musk, the company’s executive chairman and CTO, announced Monday that tweets will now be referred to as “x’s,” though when asked what retweets would be termed, he added that the “concept should be rethought.”On Monday, he posted a shot of the X logo projected onto the company’s headquarters.
“As of Monday, the domain X.com redirects users to Twitter’s homepage, however Twitter.com remains operational. For many customers, branding in the mobile app has yet to change.
The switch from Twitter to X shows Musk’s desire to transform the platform into a “everything app.” In a statement published on Sunday, Twitter CEO Linda Yaccarino stated that X will be “centered on audio, video, messaging, payments/banking.” She also mentioned that the platform will be powered by artificial intelligence.
According to court records, the firm began its shift to X in April, when the name of Twitter Inc. was changed to X Corp.